Stuart Duff
I build robust, high-performance web applications with a focus on functional minimalism and sophisticated utility. Currently engineering at Automattic, previously shaping digital experiences for global brands.

Automattic // WooCommerce
Happiness Engineer
2015 – Present
I help merchants resolve problems with this ecommerce sites using WooCommerce and offer guidance for site owners regarding setups and configuration.
- Help merchants resolve issues that are preventing them from operating their sites.
- Diagonse, report and commit code to fix bugs within plugins from WooCommerce.com.
- Work on specialist internal team dedicated to WooPayments.
wooCommerce
WordPress
PHP
CSS
HTML
REACT
Skills Stack
Cutomer Support — 100%
WordPress / WooCommerce — 100%
AI Tools and Tooling — 85%
PHP / CSS / HTML — 90%
React — 70%
WooThemes
Support Team Lead // Developer
2012 – 2015
Managing the WooThemes support team across the entire division. Also conrtibuted code to both themes and WooCommerce along with product research.
WooCOmmerce
Themes
PHP
CSS
HTML
Anchor
E-Commerce Manager // Developer
2009 – 2012
Migrated online stores from ZenCart to Magento along with development oversight and managment of day to day running of several store selling power tools and engineering products.
ZenCart
Magento
PHP
CSS
HTML