Stuart Duff // HappIness Engineer
WooCommerce, WordPress, and everything in between.
I work at Automattic and spend my days helping people get the most out of WooCommerce and WordPress and writing code. This is where I share what I learn — tutorials, tips, plugins, and the occasional rant about customer service.
Latest Articles
The Cost of Code Is Not Heading to Zero — It’s About to Get Expensive
AI companies and prominent voices are claiming the cost of software is heading to zero. I think that is misleading, and the financial data backs me up. Here is why AI development costs are more likely to increase than disappear.
How I Built a WordPress Block Theme Using Google Stitch, Claude Code, and WordPress Studio
A walkthrough of the AI-assisted pipeline I used to build a new WordPress block theme — Google Stitch for design, Claude Code with a community Agent Skill for the initial build, and WordPress Studio’s MCP connection to validate and fix block errors.
Why Your WooCommerce Store Is Not Selling
Many new WooCommerce store owners spend months adding features before making a single sale. This post explains why that happens and what to actually focus on before you launch.
Tech Stack
WordPress
WooCommerce
PHP
react
Docker
Node
CSS
Claude
GIT
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