Stuart Duff // HappIness Engineer
WooCommerce, WordPress, and everything in between.
I work at Automattic and spend my days helping people get the most out of WooCommerce and WordPress and writing code. This is where I share what I learn — tutorials, tips, plugins, and the occasional rant about customer service.
Latest Articles
Why Your WooCommerce Store Is Not Selling
Many new WooCommerce store owners spend months adding features before making a single sale. This post explains why that happens and what to actually focus on before you launch.
What Is the WordPress 7.0 Connectors API and Why Does It Matter?
WordPress 7.0 is due to land on 20th May 2026, and alongside the usual collection of editor improvements and performance work, it includes something that is mostly aimed at developers but will quietly affect anyone running AI-related plugins on their site — the Connectors API. If you have ever installed an AI plugin and then…
From Order to Ordeal: Learning About Amazon UK’s Customer Service Failings
Recently, I attempted to purchase a 65″ Hisense TV from Amazon UK. Unfortunately, the TV never arrived, and my experience with Amazon’s support services as a UK consumer left much to be desired. Working in support each day and having been a support team lead, it can be a real eye-opener and a great learning…
Tech Stack
WordPress
WooCommerce
PHP
react
Docker
Node
CSS
Claude
GIT
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